Las Vegas Gaming, Inc. (LVGI)

Challenge

Create a new brand identity for the PlayerVision suite of applications - a first to market technology product.

Requirements: keep the logos within the corporate color scheme while still offering individuality. Each application will require a corresponding on-device icon.

Resolution

Organize the PlayerVision suite into four core products and supporting applications. Focus the brand identity on the core logos. Develop logos as icons for multiple mediums - smart phones, presentations, video and on device (slot machines) decreasing costs and time to launch.