www.BALLYGAMING.com
Challenge
Establish a vital web identity as the first marketing-technology pilot for Bally Technologies, Alliance Gaming Corporation and its subsidiaries. Leverage company's vast library of gaming products, casinos and software applications.
Resolution
Developed ballygaming.com giving customers and players the ability to find game specific information: themes, spec sheets, PAR Sheets, available platforms, locations and jackpot information. Each page was designed to give the visitor maximum information.
NOTE: This site averaged 3.4 million hits monthly and was the benchmark for online information in the gaming industry.
Bally Gaming and Systems
$525 million+ world leader in gaming, slot machines, business intelligence, and electronic messaging system development and manufacturing, renamed to Bally Technologies in 2006.