www.ALLIANCEGAMING.com
Challenge
Create a internet presence establishing access and distribution avenues for mission critical information about the parent company and its subsidiaries - targeted primarily to the investment community.
Resolution
AllianceGaming.com was developed as an Investor Relations portal enabling gaming market analysts, Wall Street and investors the ability to follow the corporations business activities and comply with Sarbanes/Oxley. This site served as the portal for quarterly earnings call distributed via web cast.
Alliance Gaming Corporation
Parent company of three divisions: Bally Gaming (slot manufacturing, security, management, and player rewards programs) and Bally Wulff (wall machines). Alliance Gaming Corporation formally changed its name to Bally Technologies in 2006.